Moducraft

SEO

Getting found on Google and AI search - practical SEO and GEO guidance for South African small businesses.

SEO 26 Jun 2026 · 7 min read

How to make sure AI assistants recommend your business

When a tourist asks ChatGPT for restaurant recommendations in your town, will your business be in the answer? Here are the practical steps that influence whether AI search engines mention you - and what's honestly outside your control.

JP
Johan Pretorius
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SEO 19 Jun 2026 · 6 min read

What is llms.txt and why your business website needs one

AI assistants are reading your website to decide whether to recommend you. An llms.txt file gives them a clear, structured summary of your business - who you are, what you offer, and where to find the important pages. Here's what it is and how to add one.

JP
Johan Pretorius
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SEO 5 Jun 2026 · 5 min read

Your Google reviews now matter more than your website copy

Google and AI search assistants are pulling from your reviews to answer questions about your business. If your reviews are thin, outdated, or missing, you are invisible in the conversations that matter most.

JP
Johan Pretorius
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SEO 12 May 2026 · 6 min read

What is GEO and why it matters more than SEO alone

GEO - Generative Engine Optimisation - is how your business gets mentioned in AI search results. If SEO is about ranking on Google, GEO is about being cited by ChatGPT, Perplexity, and Google AI Overviews. Here's what that means for your business.

JP
Johan Pretorius
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